The main objective of the directorate of Marketing and Brand Strategy is to promote the Technical University of Kenya as the University of Choice for students in Kenya, the region, and the rest of the world, and to market the products and services of the University. The directorate therefore plays a key role not only in the development of the University but also to help it maintain its competitive edge in the education sector.

This directorate will therefore aggressively study market needs, trends, and recommend marketing and brand strategies to enable TU-K remain a leader in attracting both government sponsored, module II and international students.